You may think that content is just content. Well in fact, this is not the case. There are many different forms of content that a blog can have. For example, your blog can be made up of video, music, images, or text. However, there are different types of content that give a different final result and do different things with your readers.
Content that will get readers to your blog
First of all, you need readers to come to your blog. So you need to create content that readers are able to find and useful to them. This content is usually a once-off thing, and would most probably do really well on social media websites such as Digg and StumbleUpon.
It’s mere impossible to create this content everyday, but once you have it, it will increase your readers dramatically, and you’ll see your majority of search hits going that that page.
An example of content that will get readers to your blog may be an InfoGraph, or something that a lot of people find very useful and want to share it around.
Content that will get readers coming back
The second type of content is content that will get your readers to come back to your blog. This should be you main focus point. Therefore, you must write content that your blogs audience is looking for, and most importantly, have a consistent publication schedule.
You should create this sort of content everyday on your blog as this content entices readers to return. It won’t be anything special, but your regular readers will always come back and read it.
Content to make you money
Thirdly, you need to make money somehow. So this sort of content may be a paid review, a sponsored post, or a product that you highly endorse and get affiliate sales for. It is important that you use this sort of content sparingly as you don’t want to lose readers as you are spamming them with products to often.
Content used for promotion
Content that is used for promotion is content that you write that promoter’s your blog. For example, it could be a blog post that outlines the rules of a competition you are having.
The main aim of writing this sort of content is to get your readers to spread your name and brand around and to increase your blog subscriber count.
Content to spread around on social media
This sort of content should be created to become viral on social media websites. The aim of the content is to be popular on websites such as Digg. By creating viral content, you will be receiving a lot of new visitors to your blog which hopefully, your content can entice them to stay and return.
Content to promote your content
The final type of content is content that promotes your existing content. For example, if you have written a lot of posts about a similar topic, you may wish to create a post that links to each of those items. It’s also a great way to bring your older content back to life.
So there are 6 types of content that you can write for your blog. Have you been using any of these on your blog? Please share it in the comments below.
